Paul J. Burke


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Meet Paul

Executive Advisor
Keynote Speaker

Paul is a proven executive and leadership coach with 30 years of experience leading teams and helping entrepreneurs build winning organizations.

Paul has over 30 years of sales and marketing leadership managing local, corporate, and global teams. He has also been an entrepreneur; owning, leading, and successfully exiting several businesses. Paul enjoys working with entrepreneurs and leadership teams as a teacher, facilitator, and coach, helping them get more out of their business and work life, “Putting the fun back into dysfunctional.”

Serving as an Officer in the U.S. Army and as a Company Commander during Operation Desert Storm, he learned the value of great leadership, teamwork, and the critical importance of execution. Without those elements all the best plans in the world become just words on a page.

Paul has a Bachelor of Science degree in Business & Speech Communication from the University of Minnesota and a Master of Business Administration in Entrepreneurial Management from the University of Dallas.

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Keynote Presentations

The following is a sample of Paul’s previously held keynote presentations.

The audience will be presented with practical solutions to the compelling issues facing businesses today. Employee engagement is down, stress is up, wage inflation and the high cost of turnover are impacting the bottom line.

Managers are vital in dealing with these issue and too many are not prepared. The presentation will lay out a path to elevate current managers with leadership skills that can impact their organizations and reverse these issues quickly and for the long term.

Actionable Takeaways:

  1. Understand the urgent need for managers to evolve into leaders.
  2. 5 skills mangers can develop to build their leadership impact.
  3. Clear understanding how leaders influence their teams.
  4. 7 Practical tools managers can leverage immediately to elevate their teams.

The audience will be presented with a powerful framework along with easy-to-use tools for identifying, hiring, developing, and retaining the ideal team players in any type of organization. We will discuss the three critical traits that a person must have to be an ideal team player and the three critical activities managers need to implement to improve employee engagement, productivity, and retention. Each attender will leave with information and tools that can be immediately leveraged within their organization.

Actionable Takeaways:

  1. Identify the 3 traits make up an ideal team player.
  2. How individuals can help themselves and others become an ideal team player.
  3. How managers reverse the tide of employee disengagement in today’s workplace.
  4. Practical & Relevant tools that can be immediately implemented to improve employee engagement and retention throughout an organization.

One of the most important tools in managing a business is accurate & timely data. Working with leadership teams, we teach the importance of data and leveraging scorecards. These tools give leadership teams a current pulse on the business, identify issues before they become big problems and help leaders in predicting future activity. Accurate & timely data will take the subjectivity out of decision making so the team can focus solving the issue with facts and not be distracted by personalities or politics.

Actionable Takeaways: 

  1. Why good data and a scorecard are critical tools.
  2. The different stages of data management.
  3. What makes a great scorecard.
  4. How to leverage scorecards at every level of your organization.

Why a “people powered” strategy? Too often strategic planning puts people at the end of the discussion or as an afterthought to the many other issues business leaders face. With the current environment of wage inflation & declining employee engagement, business leaders must be intentional about their “people” strategy. The audience will be presented with a powerful framework for developing a people driven strategy, starting with their leadership team. They will be given practical tools that can be quickly implemented and help create a competitive advantage in any industry.

Actionable Takeaways:

  1. The 5 critical steps to create a “people powered” revolution.
  2. How to build a cohesive & functional leadership team.
  3. The 6 Steps to create clarity throughout your organization.
  4. Defining what’s most important right now!

Every business operates in a competitive environment. To succeed we need to be intentional about how we retain and grow our current clients and continue to bring in new clients on a regular basis. We also must make sure we are gaining and retaining the right clients for our business. A great client experience reflects your organizations culture and requires activation at all levels of your organization.

Actionable Takeaways:

  1. Identify your ideal customer.
  2. Steps to design and communicate your customer journey.
  3. Create an effective and efficient communication strategy.
  4. How to empower your team to serve your customers.

Leadership Team Development

Team Health

Gain a competitive advantage by improving your leadership team’s health through trust building and conflict management.

One-On-One Executive Coaching

Confidential, personal mentoring to strengthen leadership and problem-solving skills for middle to senior management.

Organizational Strategic Planning

Developing and documenting the organization’s long-term goals and setting a course to achieve those goals.

Owner/Family Board Creation

Setting Board Structure & Goals

Business Transition Strategy

Community Impact

Build A Cohesive Leadership Team

Create Clarity

Overcommunicate Clarity

Reinforce Clarity

Business Development

Current Sales/Profitability Analysis

Sales Plan Development

Branding Development & Marketing Strategy

Professional Sales Training